Responsibilities
- Lead Conversion & Closures
- Handle warm leads passed on by Marketing.
- Conduct product demos (machines & beverages) at client locations.
- Prepare and deliver proposals; assist in negotiations until closure.
- Ensure a smooth handover to After-Sales/Service post-installation.
- Consumables Sales & Retention
- Drive monthly consumable sales from installed machines (coffee decoction, premixes, tea bags, cups, stirrers).
- Track usage & ensure clients reorder without fail.
- Monitor machine retention & proactively prevent churn (client drop-offs).
- Relationship Management
- Act as the primary contact point for assigned accounts in the first few months.
- Work closely with the Sales Manager to ensure leads move quickly through the funnel.
- Escalate issues to After-Sales for quick resolution.
- Reporting & Tracking
- Maintain daily/weekly funnel reports (demos done, proposals given, closures).
- Share ground-level feedback on competition, pricing, and customer behavior.
KPIs (Key Performance Indicators)
Lead-to-installation conversion % (per month).
- No of machines installed.
- Revenue from consumables per machine.
- Retention % of machines (no client churn).
- Average closure cycle time (lead to installation).
Requirements
- 2–5 years’ sales experience in FMCG / Telecom / Beverages / Hospitality.
- Strong closing mindset – must love being on the field, doing demos, and chasing deals.
- Exposure to HoReCa, corporates, or B2B sales is a plus.
- Aggressive, persuasive, and target-driven personality.
- Should be comfortable with both relationship management + repeat consumable push.